Entrepreneur. Brands. Investing. Healthspan. Moto. Writing to think clearly.
How I think about products, identity and independence through the lens of AMS and RSPro.
Six personal lessons on distinctive products, a coherent brand, protecting independence and making time for life outside work.
How can a brand grow without losing the reason people cared about it? Five questions to ask before chasing the next opportunity.
A reflection on building a business and a life you want to keep improving.
Welcome to my public notebook
My name is Carles Carrera. I’m an entrepreneur based in Sant Cugat, near Barcelona, co-founder of AMS (aka All Mountain Style) and RSPro.
This site is my public notebook on building brands, investing, health, longevity, books, motorcycles, cycling, SUP surfing, and designing a life with more freedom and intensity in the second half of life.
I believe in financial independence, capitalism, useful technology, long-term thinking, physical vitality, and staying curious without becoming ridiculous.
I write here to clarify what I think.
Start with Investing for my portfolio and decision-making process, Healthspan for staying capable as I age, or Moto for the pursuit of skill, flow and fun. Books collects ideas that stay with me; the Blog connects the dots.
Now — what I’m working on and exploring
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